PropIQ
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How it works · Chapter 6 of 6

How PropIQ shows you what works

It tells you what to make. Then it shows you what it made you. A lead source report tells you “Facebook.” PropIQ tells you which actual video, which ad and which first text started the deal. Then it uses that intelligence to pick what you make next, so every month you’re scaling what works and dropping what doesn’t. No more guessing what worked.

Most systems lose the trail the moment someone clicks an ad.

A typical CRMSample

  • Lead sourceFacebook
  • Which video?Unknown
  • Which ad?Unknown
  • What it paid youUnknown

PropIQ keeps every touch, in order, all the way to the closing.

One client · Nina T.Sample

  1. Mar 3Watched your Reel and commented “ADU”
  2. Mar 3Got the guide she asked for
  3. Mar 6Watched your market video
  4. Mar 14Searched, then clicked your ad
  5. Mar 22Scanned your yard sign
  6. Mar 23Booked a call
  7. May 12Closed · $28,500 commission

One video. Two closings.

A buyer · $28,500
A seller · $33,200

Reel · East Palo Alto ADU rules, in 90 secondsSample

2 closings$61,700 commission

Closed and pending commission, by what brought it in.

This year, by first touchSample

  • Videos$82,600 + $28,400
  • Ads$46,200 + $12,400
  • Yard signs and QR codes$31,400 + $6,200
  • Past-client referrals$26,200 + $14,200

ClosedPending

Now you know what to make more of.

Reel · East Palo Alto ADU rules, in 90 seconds2 closings · $61,700 commissionMake moreSample

Here’s how the trail stays unbroken.

0:00 / 0:25

Every name, date and dollar figure in this film is a Sample, made up to show how it works. Map © Mapbox © OpenStreetMap.

Read the film as text
  1. Most systems lose the trail the moment someone clicks an ad. A typical CRM keeps one lead source, like “Facebook,” and can’t say which video, which ad or what it paid you.
  2. PropIQ keeps every touch, in order, all the way to the closing. One sample client, Nina T.: watched your Reel and commented “ADU,” got the guide she asked for, watched your market video, searched and clicked your ad, scanned your yard sign, booked a call, and closed, for $28,500 in commission.
  3. One video. Two closings. A sample ADU Reel led to a buyer at $28,500 and a seller at $33,200: $61,700 in commission.
  4. Closed and pending commission, by what brought it in: videos, ads, yard signs and QR codes, and past-client referrals (sample numbers).
  5. Now you know what to make more of. The ADU Reel is flagged “Make more.”
  6. Here’s how the trail stays unbroken.

The problem

Your CRM keeps one word for where a client came from. The rest of the trail is gone.

Someone watches your Reel, asks for your guide, sees your market video, clicks your ad after a search and scans your yard sign. Then they call. Most CRMs file all of that under one lead source, like “Facebook.”

So when the deal closes months later, you can’t say which video started it, which ad helped or whether the yard sign did anything. You keep paying for all of it and guessing.

A typical CRMSample

Nina T. · Closed in May

  • Lead sourceInstagram
  • Which video brought her in?Unknown
  • Which ad did she click?Unknown
  • Did the yard sign help?Unknown
  • What did it earn you?Unknown

The same client in PropIQSample

  • Which videoADU rules, in 90 seconds
  • Which adSearch ad, March 14
  • The yard signScanned March 22
  • What it earned$28,500

Sample. Names, dates and amounts are made up to show how it works.

What PropIQ does, step by step

Six steps, from the first click to the commission.

One sample client runs through every step: Nina T., who found you through a Reel about ADU rules and bought a home in May.

  1. 1Step 1 of 6

    Every link and QR code is yours

    Every link PropIQ posts runs through its own short-link service, at link.propiqai.ai or your brokerage’s own web address, not a third-party shortener. Each link points back to the exact video, ad or sign it came from, and the record of every click and scan stays in your account, not in someone else’s dashboard.

    One link per piece, per channel
    When you approve a piece, PropIQ makes a short link for each place it goes and puts it in the caption or description for you.
    QR codes for print
    Flyers, postcards and yard signs get QR codes made the same way, so a scan counts just like a click.
    Tags added for you
    Each link carries the campaign tags that name the piece and the channel. You never type a tracking code.
    Instagram too
    Instagram captions can’t hold a clickable link, so there it’s a comment keyword or your bio link, and the reply carries your short link.

    One listing, every linkSample

    1. Instagram Reellink.propiqai.ai/r4k7
      184
    2. YouTube walkthroughlink.propiqai.ai/y2m9
      96
    3. Seller ad on Facebooklink.propiqai.ai/a8q3
      141
    4. Yard sign QR codelink.propiqai.ai/s5t1
      38
    5. Flyer QR codelink.propiqai.ai/f3h6
      22

    What every link carries

    • The exact piece
    • The channel
    • The approved version

    Sample links and counts. Short links use your account’s link address: link.propiqai.ai, or your brokerage’s own.

  2. 2Step 2 of 6

    First touch to closing, on one timeline

    PropIQ keeps every touch in order: ad clicks, video views, page visits, emails, texts and calls. When someone who’s been browsing without a name fills in a form, their earlier clicks join their new record, matched exactly, never guessed.

    • The trail stays with them through the closing, even if that’s six months later.
    • See it three ways, side by side: the first touch, the last touch, and a shared-credit view that’s labeled as a reporting assumption, not proof.
    • PropIQ never invents a touch. An ad view counts for the whole campaign unless the ad platform reports it person by person.
    • Every lead, from every source, comes in through the same front door, so nobody gets counted twice.

    Nina T. · every touch, in orderSample

    1. Mar 3Watched your Reel, “ADU rules, in 90 seconds,” and commented “ADU”First touch
    2. Mar 3Got the ADU guide she asked for, by DM
    3. Mar 6Watched your East Palo Alto market video on your site
    4. Mar 14Searched for homes with an ADU and clicked your ad
    5. Mar 22Scanned the QR code on your yard sign
    6. Mar 23Booked a call from your listing pageLast touch
    7. Apr 9Offer accepted
    8. May 12Closed. $28,500 commission
    Most CRMsLead source: Instagram
    PropIQReel → guide → market video → ad → yard sign → call → closed, $28,500

    Sample. A real timeline shows the touches PropIQ recorded, with the dates they happened.

  3. 3Step 3 of 6

    Commission by source, closed and pending

    Because every closing carries its trail, PropIQ adds up your commission by what brought each client in: each video, each ad, each sign. Closed uses the real commission on deals that closed. Pending uses the estimate on deals under contract.

    • Switch between gross commission, your team’s net and your own payout.
    • Credit it by first touch or last touch, and open the full journey behind any number.
    • Referral fees you expect from other agents show on their own line, and don’t count as closed until the money arrives.

    Commission this year, by first touchSample

    • Videos$82,600 + $28,400
    • Ads$46,200 + $12,400
    • Yard signs and QR codes$31,400 + $6,200
    • Past-client referrals$26,200 + $14,200

    ClosedPending

    Closed
    $186,4008 deals
    Pending
    $61,2003 deals

    Sample numbers. Each row shows closed, then pending after the plus sign.

  4. 4Step 4 of 6

    Where your year lands at your current pace

    Your commission goal counts closed plus pending. A pace line shows where the year lands if you keep the rate you’re on. No odds and no weighting, just your real deals and the calendar.

    • Flip a switch to add your active listings and buyer agreements. That view is labeled “if every active deal closes,” so nobody mistakes it for money in the bank.
    • Try a what-if: switch a deal in or out, or change a price or a closing date, and watch the totals move. Nothing you try is saved to a deal.
    • Set goals for the year, the month or the week, for yourself or for the whole team.

    Your year at your current paceSample

    Closed
    $186,4008 deals
    Pending
    $61,2003 deals
    At this pace
    $298,000by Dec 31

    Add active listings and buyer agreementsShown as “if every active deal closes”

    Sample numbers. The pace line carries closed plus pending to December 31 at the rate you’re on.

  5. 5Step 5 of 6

    Spend against what it earned, per ad and per video

    Every ad and every boosted video gets a report card: what you spent, the clicks, the leads, the cost per lead, and the deals and commission it led to. The weekly ad report puts the ones that brought back the most commission per dollar at the top.

    • PropIQ recommends where to move money. Budget changes wait for your approval, unless you’ve set a spending range that allows them.
    • Every change is measured against a baseline before PropIQ calls it a win.
    • The same weekly report flags ads that are wearing out, so you can swap them.

    Spent and earned · this yearSample

    1. ADU rules, in 90 secondsBoosted Reel · 11 leads · 2 closingsBest return
      $1,240$61,700$50 back per $1
    2. Just listed: 3 beds in East Palo AltoSeller ad · 7 leads · 1 closing
      $650$18,400$28 back per $1
    3. What sold in East Palo Alto this monthYouTube ad · 4 leads · 1 pending
      $380$0so far1 deal pending
    4. Brand adFacebook and Instagram · 2 leads
      $900$0Nothing yet

    SuggestedMove $300 a month from the brand ad to the ADU video.Waiting for your OK

    Sample numbers. Earned is commission on closed deals traced to each ad or video.

  6. 6Step 6 of 6

    What to make more of

    Every Monday at 7 AM, PropIQ sends you a short email. It ranks your top pieces by the people they brought in, not by views, shows any deal that closed with a video on its trail, and gives you one thing to do next.

    • When a post clearly wins with your audience, PropIQ queues a video version of it.
    • When a piece’s numbers clear the bar for ads, you get a one-click button to run it as one. The ad still waits for your approval, unless you’ve set a spending range.

    PropIQ · Monday, 7:00 AMSample

    What earned this week

    Top pieces, by people they brought in

    1. 1
      East Palo Alto ADU rules, in 90 secondsReel · 14 new contacts
      Make more
    2. 2
      What sold in East Palo Alto this monthPost · 9 new contacts
      Video version queued
    3. 3
      Is East Palo Alto a good place to live?Reel · 5 new contacts
    Closed this weekNina T.’s purchase. First touch: your ADU Reel, March 3. $28,500 in commission.
    One thing to do nextMarket updates brought in 3 times the contacts your lifestyle posts did. Make two more this month.

    “ADU rules” is ready to run as an ad.Run it as an ad

    Sample email. Nothing runs or spends until you approve it.

Every video, ad and sign gets a number next to it: what it earned you.

Nina T. closed. $28,500 in commission, traced to the ADU Reel you posted March 3.Sample

What you get

  • A tracked short link and QR code for every video, ad and sign.
  • Every touch, from the first view to the closing, on one timeline.
  • First touch, last touch and the full journey, side by side.
  • Closed and pending commission, by what brought it in.
  • A pace line for your year, with no odds and no weighting.
  • Spend next to what it earned, for every ad and boosted video.
  • A Monday email with what to make more of.
  • Budget moves that wait for your approval.

What it replaces

This job doesn’t have its own line on the replaces page. Most CRMs stop at a lead-source label. See every tool PropIQ replaces and add up your own numbers →

Questions agents ask

What about Instagram, where captions can’t hold a link?

PropIQ uses a comment keyword or your bio link there. Someone comments the word, gets a reply with your short link, and the trail starts from that tap.

Does PropIQ guess which ad someone saw?

No. An ad view counts for the whole campaign unless the ad platform reports it person by person. If tracking is blocked or a link loses its tag, the report steps down to a broader level, like the campaign or the platform, instead of filling in the gap.

Where do the commission numbers come from?

From your own deals. Closed uses the actual commission on deals that closed. Pending uses the estimate on deals under contract. Referral fees you expect from other agents show on their own line and don’t count as closed until the money arrives.

Is the pace line a forecast?

It’s arithmetic, not a prediction. It takes your closed and pending commission so far and carries it to December 31 at the same rate. No odds, no weighting. A separate switch adds your active listings and buyer agreements, labeled “if every active deal closes.”

Will PropIQ move my ad budget on its own?

Not unless you set it up to. Budget changes are recommendations that wait for your approval. If you set a spending range ahead of time, PropIQ can make changes inside it.

Private Beta · Early Access

Know what earned before you spend the next dollar.

Join the beta and see every video, ad and sign traced to the closing it brought in. We're onboarding founding agents and teams market by market.