How it works · Chapter 2 of 6
How you win the listing
Walk into every listing appointment with something the other agents don’t have: what buyers here search for, what the lot could add, and the whole launch, built before you arrive.
SYour seller now
“We’re interviewing three agents this week. What’s your plan to sell our home?”
Three agents are presenting to this seller this week.
- Tuesday · 4:00 PMAgent 1
- Wednesday · 6:30 PMAgent 2
- Thursday · 5:00 PMYou
The other two bring comps and a yard sign.
Agent 1
Agent 2
You walk in with what buyers here are searching for, what the lot could add, and the whole launch, already built.
Your launch planReady
- What buyers here search for
- Where the market is heading
- What the lot could add
- Website and disclosure page
- A video series
- Ads on four platforms
- Retargeting
- Your seller’s live report
All systems go.
A sample story: the seller, the other agents and the launch are an illustration. Map © Mapbox © OpenStreetMap.
Read the film as text
- Your seller texts you: “We’re interviewing three agents this week. What’s your plan to sell our home?”
- Three agents are presenting to this seller this week.
- The other two bring comps and a yard sign.
- You walk in with what buyers here are searching for, what the lot could add, and the whole launch, already built.
- All systems go. The launch lifts off to Google, YouTube, Instagram, Facebook, the MLS and the listing site.
- Here’s what’s in the plan.
The problem
Most listing presentations sound the same.
Comps, a price, and a marketing plan that says MLS, yard sign, open house and a “Just Listed” post. A seller who interviews three agents hears that plan three times. When everyone shows the same thing, the seller ends up comparing commission.
What none of them show is who’s actually looking for a home like this one, what the lot could add, and what happens to the listing after the sign goes up.
The usual listing plan
- 1A printout of recent comps
- 2Put it on the MLS
- 3A yard sign
- 4An open house on Sunday
- 5One “Just Listed” post
Then wait for the phone to ring.
What the seller never sees
- Who is searching for a home like theirs
- What their lot could add
- What happens after the sign goes up
What PropIQ does, step by step
Here’s the plan you walk in with, in the order PropIQ builds it.
One sample listing runs through every step: a three-bedroom home in East Palo Alto. The searches in step 1 are real. The home and every number about it are a sample.
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1Step 1 of 8
It shows what buyers here search for
Before you walk in, PropIQ pulls what people actually type about the neighborhood, and how many of them type it each month. You put real buyer questions in front of your seller, not a guess about who might be out there.
- It reads Google and YouTube autocomplete, which only suggests phrases real people type.
- It opens People Also Ask two clicks deep to find the question behind the first search.
- Keyword tools round small local searches down to “no data.” PropIQ keeps them, because people type them.
- Every video and ad in your launch aims at these searches.
What people type · Google autocomplete
east palo alto
- is east palo alto a good place to live40 / mo
- east palo alto adu10 / mo
- east palo alto flood zone map10 / mo
- east palo alto property tax rateNo data
- east palo alto adu requirementsNo data
Your launch aims at them
- The videos
- The ads
- The listing site
Phrases: Google autocomplete, checked October 29, 2026. Monthly searches: Google Ads search volume via DataForSEO, United States, October 2026.
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2Step 2 of 8
It shows where the market is heading
Comps tell your seller what sold last month. PropMarket shows the whole last year for the neighborhood: the median price month by month, how long homes sit, how many months of inventory are left, and whether buyer searches are climbing.
- Every figure carries its date and how many sales it’s based on.
- It shows what the market has done, not a forecast. You tell the seller what it means.
- Your CMA, the listing site and the seller’s live page pull the same numbers, so they never disagree.
The neighborhood around your listingSample
$1.21MMedian sale price · up 3.8% in 12 months
- Median days on market
- 21days
- Months of inventory
- 1.9months
- Buyer searches, last 90 days
- ↑ 18%climbing
Sample figures. In PropIQ every number comes from PropMarket, with its date and sample size.
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3Step 3 of 8
It shows what the lot could add
PropIQ reads the lot’s zoning and setbacks and draws where an ADU could fit. If the backyard is too small, it checks whether the garage could be converted instead. Then it shows your seller that people here search for exactly that.
- The zoning comes from Zoneomics, and every drawing shows the source and the date it was checked.
- When the zoning can’t be confirmed for a parcel, PropIQ says so and draws no ADU.
- The drawing starts the conversation. The city has the final say.
What the lot could addSample
Lot A · big backyardBackyard ADU · 625 sq ftLot B · small backyardGarage conversion · 400 sq ft- The home today
- Room left after setbacks
- Possible ADU
People here search “east palo alto adu”10 a month
Conceptual. Subject to city review. Sample lots. In PropIQ the zoning comes from Zoneomics, shown with its source and the date it was checked. Search volume: Google Ads via DataForSEO, United States, October 2026.
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4Step 4 of 8
It builds the listing site and the disclosure page
As soon as you enter the listing, PropIQ drafts its website, an ad landing page and a disclosure page. They go live on their own when the listing goes live on the MLS.
- Agents give their name, email and license number to download the disclosures, and every view and download is logged.
- A day later, each one gets a single follow-up asking what their buyers thought. One message, never a drip.
- A buyer with no agent who downloads becomes a lead in PropFlow within the hour.
- Put the disclosure link on the MLS or send it straight to an agent. When the package changes, everyone who has it can be told.
yoursite.com/listings/sample-homeLive with the MLS
3 bed · 2 bath · a deep lot
The lot plan, a neighborhood guide, the video tour and open house times, all on one page.
Book a tourDownload the disclosuresPublish when the listing goes live on the MLS
Disclosure page · who downloadedSample
- MCA buyer’s agentLicense number loggedDownloaded all 6
- JOA buyer’s agentFollow-up goes out tomorrowDownloaded 2
- +A buyer with no agentNow a lead in PropFlowDownloaded all 6
Single-property website (not needed)disclosures.io (not needed)All included -
5Step 5 of 8
It makes a video series, not one “Just Listed” post
PropIQ scripts a series from the searches in your plan and makes each video in your face and voice. Some are about the home. Some are about the neighborhood, so they keep bringing you buyers and sellers long after this one closes.
- Film a dozen short base clips of yourself once. Every new script becomes a new video.
- Each one is cut for Instagram, YouTube, TikTok and Facebook.
- The neighborhood videos answer the questions from step 1, so they keep working after the sign comes down.
The video series for this listingSample
- Inside this three-bedroom, room by roomYouTube · Reels
- What this backyard could holdShorts · TikTok
- Open house Sunday, 1 to 4Reels · Stories · Facebook
- EvergreenIs East Palo Alto a good place to live?YouTube · Shorts
- EvergreenEast Palo Alto property tax rate, explainedYouTube · Reels · TikTok
- EvergreenEast Palo Alto flood zone map, explainedYouTube · Facebook
- About this home
- Evergreen: about the neighborhood
Sample series. The three evergreen titles come from the real searches in step 1.
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6Step 6 of 8
It runs the ads on Google, YouTube, Instagram and Facebook
Most agents boost one post and hope. PropIQ aims your ads at the searches in your plan and checks every one against Fair Housing rules before it runs.
- Search ads on Google for the phrases buyers type.
- The videos from step 5 run on YouTube, Instagram and Facebook.
- Facebook and Instagram housing ads run in Meta’s housing category: a radius of at least 15 miles, and no targeting by age, gender or ZIP code.
- Every dollar is followed to the lead it brought in.
The ads for this listingSample
is east palo alto a good place to live
Sponsored · yoursite.com3 Bed East Palo Alto Home | Open House Sunday
See the lot plan, take the video tour and download the disclosures.
Ad · 0:06Skip ›YouTube · Inside this three-bedroom
Your NameSponsoredLearn more›- Aimed at the searches in your plan
- Housing ad category on
- 15-mile radius around the listing
- Fair Housing check passed
Sample ads. The search phrase is a real East Palo Alto search from step 1.
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7Step 7 of 8
Anyone who looks at it sees it again
Someone visits the listing site, watches one of the videos or scans the QR code on the yard sign. PropIQ puts the listing back in front of them on Instagram, Facebook, YouTube and across Google’s display network, so a quick look gets a second chance.
- The audience comes only from your own pages, videos and QR codes.
- It honors Do Not Track, Global Privacy Control and opt-outs.
- The flyer, the postcard and the yard sign each get their own QR code.
Who sees the listing againSample
- Visited the listing site1,050 people this week
- Watched a video2,300 people this week
- Scanned the yard sign64 people this week
Sees the listing again on
- YouTube
- Google sites
3,180people in this listing’s audience, each counted once
Sample numbers.
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8Step 8 of 8
Your seller watches it all, live
Your seller gets a private link, not a PDF. It opens on this week, and it’s current the moment they look: every showing, every piece of buyer feedback word for word, the views and clicks, and what similar homes nearby did this week.
- One link for the whole listing. No app and no password.
- They can page back week by week and watch interest build.
- Feedback is quoted exactly as given, good or bad. Agents’ names stay off unless you turn them on.
- It carries your name and brand, not ours.
When the feedback keeps saying the price is high, your seller reads it in the buyers’ own words. That makes the price conversation a lot easier.
Your seller’s live pageYour home, week 2LiveWeekly PDF (not this)Current the moment they open itWeek 2 of the listing
- Showings
- 9
- Disclosure downloads
- 12
- Agent calls
- 5
- Showing bookedThursday, 5:00 PM · Maria L.Just now
- Disclosures downloadedA buyer’s agent2 h ago
- ShowingTuesday, 11:00 AM · Dan K.Tue
An agent who showed on Tuesday · word for word“My buyers loved the backyard and the light. The kitchen feels dated at this price.”
Your marketing this week
- Video views6,200
- Ad clicks480
- Site visits1,050
Similar homes nearby
- New listings2
- Price cut on Birch−$35K
- Went pending1
Sample. Names, numbers and feedback are an illustration.
You walk in with a plan the other two can’t show, and your seller watches it work every day.
Listing agreement signed. The site, the disclosure page and the first two videos go live with the MLS on Thursday.Sample
What you get
- What buyers here search for, with real monthly numbers.
- The neighborhood’s last 12 months on one screen.
- An ADU or garage-conversion check from the lot’s zoning.
- A listing site and a disclosure page that go live with the MLS.
- A video series in your face and voice, for the home and the neighborhood.
- Ads on Google, YouTube, Instagram and Facebook, checked against Fair Housing rules.
- Retargeting for everyone who visits, watches or scans.
- A live page your seller can open any time.
What it replaces
You already pay for the listing site, the disclosures and the editing.
At published prices, that’s $88 a month before the video editor, plus the hours you spend every week on disclosures, feedback calls and seller reports.
See every tool PropIQ replaces and add up your own numbers →
| What you pay for today | Published price |
|---|---|
| Single-property sites | $49/moPhotoUp Starter, 5 sites |
| disclosures.io | $39/moPro |
| Video editor | $31 to $60 an hourmid-level |
| Total at published prices | $88/mo+ the editor |
Prices from each company’s published pricing page, checked October 23, 2026. Video editor: Upwork rate guide.
Questions agents ask
Does the ADU check mean the city will approve one?
No. PropIQ reads the lot’s zoning and setbacks from Zoneomics and draws where an ADU or a garage conversion could fit, with the source and the date it was checked. It’s conceptual and subject to city review. When the zoning can’t be confirmed for a parcel, PropIQ says so and draws nothing.
When does the listing site go live?
PropIQ drafts the site, the ad landing page and the disclosure page as soon as you enter the listing. They publish when the listing goes live on the MLS. That’s a switch on each listing, on by default. If you publish earlier by hand, PropIQ first reminds you to check your MLS and brokerage coming-soon rules.
Who sees the buyer feedback, and with whose name?
Your seller sees every piece of feedback word for word, good or bad. By default it shows as “an agent who showed on Tuesday,” with no name. You always see full names in your back office, and you can turn names on for a listing.
Do I still send a weekly update?
Yes, a short one. Your seller gets a note every Monday with a button to the live page. The page is current whenever they open it, and every week’s report is saved so they can look back at any week.
How do the ads stay inside Fair Housing rules?
Facebook and Instagram housing ads run in Meta’s housing category, with a radius of at least 15 miles and no targeting by age, gender or ZIP code. Every ad and its words go through a Fair Housing check before it runs, and school ratings are never used to aim an ad.